infarm announces Alexandra Morton as new global executive vice president of supply chain management
A top talent from Adidas, the new infarm EVP is tasked with building a sustainable, scalable global supply chain to meet infarm’s goal of reaching 100 cities by 2025
BERLIN, Germany, June 23, 2021 -- infarm, the world's fastest growing urban farming network, has announced the appointment of Alexandra Morton as its new Global Executive Vice President of Supply Chain Management, effective immediately.
Alexandra joins the organisation from Adidas, where she served as Senior Vice President for the European Supply Chain. With more than 20 years of experience, Alexandra’s role will focus on building a scalable and sustainable global supply chain, continuing to drive infarm’s goal of zero waste and zero greenhouse gas emissions.
As the new Global Executive Vice President of Supply Chain Management, Alexandra will be helping to build the next generation of infarm’s plant distribution to ensure harvesting on-demand translates into superior products and consumer experience. With operations across 10 countries and 30 cities worldwide, infarm harvests 1,000,000 plants monthly and growing, while using 99.5% less space than soil-based agriculture, 95% less water, 90% less transport and no chemical pesticides. To date as part of its operations, infarm has saved more than 40,000,000 litres of water and 60,000 square metres of land as it creates a new standard in agriculture.
infarm’s goal of having 100 growing centres in cities globally by 2025 will be aided by this new appointment, with Alexandra adding diverse and inclusive leadership skills to the company, to help them continue to disrupt the food industry.
infarm was founded in Berlin in 2013 by Osnat Michaeli and the brothers Erez and Guy Galonska. Passionate to become self-sufficient and eat better, they were growing their own food, enjoying all the flavor and nutrients, without the chemical pesticides and transport kilometers. With the aim to share the goodness of self-grown produce with everyone, they developed a smart modular farming system that allows distribution of vertical farms throughout the urban environment, growing fresh produce in practically any available space and fulfilling practically any market demand. Today, with cutting edge R&D, patented technologies and a leading multi-disciplinary team, Infarm is growing a worldwide farming network helping cities become self-sufficient in their food production, while significantly improving the safety, quality, and environmental footprint of our food.
With a multinational team of more than 1,000 people globally, Infarm has partnered with more than 30 major food retailers, including Aldi Süd, Amazon Fresh, Auchan, Casino, E.Leclerc, Edeka, Empire Company Ltd (Safeway, Sobeys, ThriftyFoods), Farmdrop, Intermarché, Irma, Kaufland, Kinokuniya, Kroger, Marks & Spencer, Metro, Migros, Selfridges, Selgros, Summit and Whole Foods Market. The company is present in Canada, Denmark, France, Germany, Japan, Luxembourg, the Netherlands, the United Kingdom, the United States and Switzerland and has deployed more than 1,300 farms in stores and Infarm Growing Centers, saved more than 60,000,000 liters of water and 60,000 square meters of land, while harvesting 1,000,000+ plants monthly and growing.
Alexandra Morton is the Global Executive Vice President of Supply Chain Management at infarm, the world’s fastest growing urban farming network, harvesting and distributing more than 1,000,000+ plants each month across its network.
Alex’s role focuses on building the next generation of infarm’s plant distribution infrastructure - a scalable, sustainable global supply chain that will be capable of reaching more than 100 cities globally by 2025 with infarm's fresh, sustainable produce.
Having spent more than 20 years working in senior supply chain leadership roles at companies including Adidas, Unilever, Starbucks, Univar and FedEx, Alex has always been passionate about sustainability and positive social impact. Throughout her career she has focused not only on the development, optimization and transformation of supply chains, but has been adamant about preparing today’s supply chain for the uncertainties and ever-changing conditions of tomorrow whilst targeting carbon-neutrality.
Alex holds an MBA/International Business and has worked with Dr. Hau Lee in the Supply Chain Leadership Executive Program at Stanford University. She grew up in Berlin, lived and worked in Seattle, Portland, and Rotterdam, and is currently living in Amsterdam with her husband Fernando. Their two adult children, along with two grandchildren live in Seattle, WA. Both Alex and Fernando are avid cyclists and enjoy the outdoors.