Infarm’s expansion continues with Crisp in the Netherlands
The vertical farming company Infarm will become the exclusive supplier for herbs for Crisp – Netherland’s fastest-growing online supermarket
Amsterdam, The Netherlands, January 18, 2022 – Infarm, the world’s largest cloud-connected farming network, announced a new retail partnership with Crisp, the fastest-growing online supermarket covering the Netherlands. With this new partnership, Crisp customers can buy the full range of sustainable and fresh herbs all year round, grown and harvested locally in Infarm’s Growing Center in Amstelveen/Amsterdam. Crisp is offering Infarm’s vertically-farmed, sustainably grown produce in Infarm’s sealed carton tray packaging, co-branded by both companies. The herbs are packaged alive, with their roots still attached, to preserve their intense taste and freshness.
Daniel Kats, Executive Vice President Sales at Infarm: “Crisp offers locally sourced, hyper fresh products to Dutch customers, with a strong focus on innovative and sustainable food. As Crisp’s single supplier of locally farmed, sustainably grown herbs, Infarm is the perfect addition to Crisp’s assortment of handpicked goods.”
Tom Peeters, co-founder & CEO at Crisp: “We founded Crisp three years ago with the mission to make better quality food available to the many, and took the country by storm. Our collaboration with Infarm is the perfect example of the relevant innovation we jointly bring. By working together we literally offer the shortest route from farm to fork to customers in the entire country. The result is the freshest, most tasteful and responsible offering of herbs.”
The launch assortment consists of thirteen herbs like Italian Basil, Curly Parsley, Thyme, Melissa, Sage and as an Infarm first: Oregano. They are available in the Crisp app since January 2022. At the end of March Infarm will be the sole supplier of fresh herbs. Crisp receives Infarm’s herbs on demand from the vertical farming network’s Growing Center in Amstelveen, which is just 20 km away from Crisp’s central distribution location. This Growing Center has a growing capacity of 300 square meters and can currently harvest over 500,000 plants per year, while using 95% less water and 95% less land than traditional agriculture. Infarm’s production process requires zero chemical pesticides and reduces transportation miles significantly compared to conventional agriculture. In 2022, a new large-scale farming unit will be installed at the Infarm Growing Center in Amstelveen to double the growing capacity. Infarm offers fresh, sustainable and tasty products like herbs, salads and micro-greens while already working on mushrooms and fruity crops like cherry tomatoes, strawberries and peas.
Infarm is building a global network of modular cloud-connected urban farms to revolutionise the supply chain of fresh goods, while eliminating climate risk and supporting biodiversity. By 2030 the vertical farming company plans to have 100 Growing Centers in 20 countries and announced a new funding round of over $200 million in December 2021 to support the company’s global expansion.
Infarm’s cloud-connected network of climate-resilient farms gathers more than 50,000 growth, colour and spectral data points through a plant’s lifetime, with already 60 billion data points collected, which enables Infarm to perfect growing recipes and improve yield, quality and nutritional value in real-time, while reducing the cost of production. Infarm is committed to using 100% green-certified energy throughout its network by the end of 2022, reaching 90% by the end of 2021.
Infarm was founded in Berlin in 2013 by Osnat Michaeli and the brothers Erez and Guy Galonska. Passionate to become self-sufficient and eat better, they were growing their own food, enjoying all the flavour and nutrients, without the chemical pesticides and transport kilometers. With the aim to share the goodness of own-grown produce with everyone, they developed a smart modular farming system that allows distribution of farms throughout the urban environment, growing fresh produce in any available space, and fulfilling any market demand. Today, with cutting-edge R&D, patented technologies, and a leading multi-disciplinary team, Infarm is growing a worldwide farming network helping cities become self-sufficient in their food production, while significantly improving the safety, quality, and environmental footprint of our food.
With a multinational team of more than 1000 people globally, Infarm has partnered with more than 30 of the major food retailers including Aldi Süd, Amazon Fresh, Auchan, Casino, E.Leclerc, Edeka, Empire Company Ltd (Safeway, Sobeys, ThriftyFoods), Farmdrop, Intermarché, Irma, Kaufland, Kinokuniya, Kroger, Marks & Spencer, Metro, Carrefour, Migros, Selfridges, Selgros, Summit and Whole Foods Market in Canada, Czech Republic, Denmark, France, Germany, Japan, Luxembourg, the Netherlands, the United Kingdom, the United States, and Switzerland, deployed more than 1400 farms in stores and distribution centers, saved more than 60,000,000 liters of water and 60,000 square meters of land.
Crisp is one of Europe’s fastest growing online supermarkets for fresh and affordable food, providing transparency across the supply chain to customers and producers. The service delivers groceries seven days a week nationwide in the Netherlands. The product range includes items from over 700 farmers, growers, and producers. Crisp was founded in 2018 by serial tech entrepreneurs Tom Peeters, Michiel Roodenburg and Eric Klaassen, who all shared a vision to make better quality fresh food available to many more people. Crisp is the most awarded Dutch brand of 2019-2021. For more information and jobs in Amsterdam visit us on our website www.crisp.nl.